Privacy Policy
This explains what we collect, why, and what we do with it. Site Rescue™ is a service of NBLK® LLC (New York) and NBLK Global Ltd (United Kingdom).
Last updated: 5 November 2026
Our Commitment
NBLK® is a data company, and some people find it surprising that we don't track visitors. We don't, because we believe people should control their own data and have clear choices about how it's used. We only use the information you choose to give us, for the work and collaboration you asked for. We never sell your personal or business information, and we never share it with anyone for their own use.
How we count visits
We use Vercel Web Analytics to count visits and see which pages are read. It uses no cookies and does not track you. Each visit is counted with a code that resets every day, so no one can be followed from day to day or across other websites. We count visits, not people. We do not use advertising trackers, and we never sell or share visit data.
1. Who is responsible for your data
If you are in the United States: NBLK LLC, 767 Broadway #1624, New York, NY 10003.
If you are in the United Kingdom or the European Union: NBLK Global Ltd, 275 New North Road #1540, Islington, London, N1 7AA.
Contact us at info@mysitebroke.co (US) or info@mysitebroke.co.uk (UK).
2. What we collect
When you book a consultation:
| What | Required | Why |
|---|---|---|
| Email address | Yes | To send your calendar link and to identify you if you book again |
| First name | No | So we know what to call you |
| Your website address | No | So we can look at your site before we talk |
| A description of what is wrong | No | So the call starts in the right place |
| Mobile number | No | Only if you choose to give one and tick the box asking for text reminders, so that we can send them |
That is the whole form, apart from the optional mobile number above. We do not ask for your company, your address or your industry.
Automatically, when you visit: your browser type, your approximate location from your address on the internet, which pages you looked at, and which site sent you here. This is ordinary server and analytics data.
We do not collect: payment card details on this site, government identification numbers, or any special category data.
3. Text and Email Reminders
Site Rescue™ is a product of NBLK® LLC. Text messages are sent by NBLK LLC through the NBLK® Booking Text Messages program, the one text program that covers every NBLK® product: NBLK®, OKRA™, Site Rescue™, DNTL Desk™ and White Label House™.
What the messages are for. Only these: reminders about your booking, consultation or appointment; service alerts about your project; and updates about your own project, product and agreement with us. We never send advertising or marketing messages.
How you sign up. Texts are optional. You tick the text reminder box and enter your mobile number. The box is never ticked for you. We only ask for a mobile number if you choose texts. You can book without texts, and consent is never a condition of buying anything from us.
Email reminders. Sent for the same purposes, only if you choose them. You can stop them at any time by replying to any reminder email or writing to info@mysitebroke.co.
Message frequency varies with your bookings and your project. Message and data rates may apply, depending on your mobile carrier and plan.
Stopping texts. Reply STOP to any message to stop; you will receive one final message confirming you are unsubscribed. Reply START to rejoin. Reply HELP for help, or email info@mysitebroke.co. Stopping texts does not stop email reminders unless you ask.
Who can receive texts. Our text program sends to United States mobile numbers. Clients outside the United States, including the United Kingdom, receive email reminders instead. Mobile numbers are stored in international format: a plus sign, the country code, then the number.
Your number is never sold or shared. We do not sell, rent or share your mobile number or text opt-in data with third parties or affiliates for their marketing or promotional purposes.
Carriers are not liable for delayed or undelivered messages.
How long we keep it. We keep your mobile number and the record of your consent (what you agreed to, when, and the wording you saw) while you receive messages and for 5 years after you opt out or stop receiving them, so we can show consent was given. Then it is deleted.
Full text message terms: https://www.nblk.co/terms. Privacy: https://www.nblk.co/privacy.
4. Why we use it
- To hold the consultation. Your email sends the calendar link. Your website address and description let us look before we talk.
- To manage free consultations fairly. Our system records how many free consultations an email address has taken, so that repeat bookings can be routed appropriately.
- To do the work, if you go ahead.
- To improve the site. Which pages people read, and which they leave.
- To meet our legal and accounting obligations.
We do not sell your data. We do not share it with advertisers. We do not send marketing emails you did not ask for. If you book a consultation and do not go ahead, we do not follow up unless you asked us to.
5. Our legal basis (UK and EU visitors)
- Contract: to arrange and hold your consultation, and to carry out work you have engaged us for.
- Legitimate interests: to keep the site working, to prevent abuse of free consultations, and to understand how the site is used.
- Legal obligation: to keep financial records.
- Consent: for non-essential analytics, where required.
6. Who else sees it
We use a small number of outside services to run this site. Each one sees only what it needs to do its job, and none of them are permitted to use your data for their own purposes.
| What the service does | What it handles |
|---|---|
| Website hosting | Serving the pages, and server logs |
| Database hosting | Your booking record |
| Calendar scheduling | Arranging your consultation |
| Search analytics | How the site performs in search, with no personal data |
All of these operate in the United States.
Beyond these, we share your data only where the law requires it, or where you have asked us to. We do not sell it, and we do not share it with advertisers.
International transfer. If you are in the UK or EU, your data is processed in the United States. We rely on standard contractual clauses and the relevant adequacy frameworks for that transfer.
On request. If you want to know exactly which providers we use, ask us and we will tell you.
7. How long we keep it
| What | How long |
|---|---|
| Consultation bookings that did not become work | Two years, then deleted |
| Client records and project files | Seven years, for tax and accounting |
| Server and analytics data | Fourteen months |
| Mobile number and text consent record | while you receive messages, plus 5 years after you opt out or stop |
8. Your rights
You can ask us to:
- Show you what we hold about you
- Correct anything wrong
- Delete it, where we are not legally required to keep it
- Stop using it for a particular purpose
- Send it to you in a portable format
Email us and we will respond within thirty days. We will not ask you why.
UK and EU visitors can complain to the Information Commissioner's Office at ico.org.uk.
California residents have the rights above under the CCPA, including the right not to be discriminated against for exercising them. We do not sell personal information as that term is defined.
9. Security
Your booking data travels over an encrypted connection and is stored in Microsoft Azure. Our web application can only run specific approved database commands — it cannot read our database tables directly. Access is limited to the people who need it.
No system is perfectly secure. If a breach affects your data, we will tell you and the relevant regulator within the time the law requires.
10. Cookies
We use only what is needed to make the site work, including one small browser record that stops the opening animation replaying during your visit.
11. Children
This site is for businesses. We do not knowingly collect data from anyone under sixteen. If you believe we have, contact us and we will delete it.
12. Changes
We may update this policy. The current version is always the one on this page. Material changes will be noted here with the date.